Unrestricted access to cell phone numbers and emails in all packages*
Coverage in the US and a leader in EMEA
2x more cell phone numbers than other providers (47 million in the US alone)
Phone-verified mobiles with 98% accuracy & verification service on-demand
16-step email verification process
100% CCPA & GDPR compliance (including broad DNC list cleaning and notified email database)
Intent data powered by Bombora
*Subject to fair use policy
Chat to our sales team to find out more 👇
LeadIQ vs Cognism overview
LeadIQ and Cognism are both B2B data providers. While LeadIQ claims to “go beyond data” by providing AI tools for personalising your outreach, Cognism prioritises providing the best B2B data for prospecting and making sure you can integrate it into your existing workflows and systems.
Data quality and coverage
Both Cognism and LeadIQ provide B2B emails and cell phone numbers. Cognism has great data coverage in the US and an industry-leading EU dataset. Cognism is a great solution for US-based companies with European locations. G2 users choose LeadIQ for its EMEA dataset.
The main differentiator between Cognism and LeadIQ is the availability of cell phone numbers and emails in their packages—
LeadIQ caps emails and mobile credits in every plan. For example, you only get 120 mobile credits/month per user in its Enterprise plan.
With Cognism, you don’t have to worry about credits—Cognism offers unrestricted access to contact data (subject to our fair use policy) in all its packages.
Are you a heavy dialer?
Compare LeadIQ vs Cognism offer on mobiles.
Cognism is a leader in mobile phone coverage:
2x more mobiles than other providers.
47 million mobiles in the US alone.
6 million phone-verified mobile numbers (aka Diamond Data®).
Unrestricted access to our global mobile database in every package (subject to fair use policy)
Limited access to mobiles in every plan, e.g. max 100 mobiles on the Enterprise plan.
Plenty of sales teams lose productivity from poor data and office numbers. Cognism’s mobile numbers enable the reps to have faster, direct conversations with prospects. It’s a big win.
Allego
Richard Smith, VP of Sales EMEA
2/3
of Allego's European pipeline comes from Cognism's mobile data
Cognism’s Diamond Data® is also a game-changer. SDRs are ringing real mobile numbers which means they’re getting in front of the right people and aren’t wasting any time calling dead numbers.
THG Ingenuity Cloud Services
Stevie Howlett, Head of Global Sales Development
99.6%
decrease in list building time (from 7 days to 15 minutes)
LeadIQ gets its data from over 500 million public and private sources, including social media sites, search engines, job boards and more.
Cognism vs LeadIQ pricing
Cognism’s licences are priced per user, and their cost depends on your required workflow:
Individual prospecting allowing for unrestricted views and individual & page-level exports of contact information (no credits are used in this process).
Organisational workflows that require list-building and bulk-exporting data.
All Cognism licences offer unrestricted access to emails and phone numbers in all packages, so users don’t have to worry about not having enough credits. On top of that, all packages include firmographic data, technologies, and sales trigger events.
You can add to your package:
Intent data (powered by Bombora).
Diamond Data® (Cognism’s phone-verified mobile numbers).
On the other hand, LeadIQ provides four pricing plans, including a limited free plan, with yearly or monthly subscriptions per user.
Each plan is based on a credit system that restricts data points.
LeadIQ reserves advanced features, such as updating contact information with one click or governance controls for prospect data for the Enterprise plan with custom pricing.
Contact tracking and Salesforce lead enrichment are available as optional add-ons and their pricing starts at $5,000 per year. You can add SSO to Pro, and Enterprise plans for an extra $4,800 a year.
Is LeadIQ cheaper than Cognism?
Unlike Cognism, LeadIQ offers monthly subscriptions starting at $85/mo per user which may appeal to those who don’t want to commit to annual plans. However, it covers only 250 email and 25 phone number credits per month. As a result, LeadIQ’s credit-based pricing may lead to unexpected costs and lost opportunities.
Cognism’s pricing model was created to overcome the scarcity mindset and allow teams to prospect without worrying about credits. Cognism doesn’t restrict access to mobiles and emails. With Cognism users can view as many contacts or companies as they want, without regard for additional costs.
For example, Cognism customers like Ultima went from 100 dials a day to 30 but hit their target and saw ROI in only 8 weeks.
One of the main differences between LeadIQ and Cognism platforms is access to intent data. LeadIQ doesn’t offer it, while Cognism partnered with Bombora to help users find, prioritise, and connect with prospects who are ready to buy.
Intent data from Cognism
Cognism intent data is powered by Bombora.
Consent-based data is collected from a cooperative of 5,000 B2B sites, where B2B buyers search for solutions.
70% of its dataset is exclusive to Bombora.
Considers the historical baseline or typical content consumption when calculating intent.
12,000+ intent topics.
This, combined with contact data, allows Cognism users to speed up their sales cycle, improve targeting, and close more deals.
“The data gives us the early hiring signals we need to know when companies are looking at other recruitment agencies. The intent piece came at the right time in order for us to meet our 2022 goals.”
Cognism’s compliance status is straightforward—we’re 100% CCPA and GDPR compliant. According to LeadIQ’s website, the vendor is CCPA-compliant and GDPR-aligned.
If you’re comparing Cognism vs LeadIQ, you should know LeadIQ checks DNC lists only in the UK and Ireland. The service is only available for Enterprise users.
Cognism checks all mobile numbers in all packages against:
TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal and Sweden.
Why is it important to check DNC lists?
If a number is marked as TPS or DNC, it means that the user has opted out from receiving unsolicited phone calls by applying to the national do-not-call registry.
The Information Commissioners’ Office (ICO) has issued fines totalling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.
“I compared Cognism against LeadIQ, Lusha, ZoomInfo and Apollo with a large emphasis placed on connection rate and data accuracy. We tested email and mobile phone quality in EMEA and the US across all databases.”
“Cognism’s connection rates are night and day. As a team, we’ve seen a remarkable increase in connection rate over LeadIQ, Lusha and ZoomInfo. I’ve personally doubled the connections with significantly fewer dials needed.”
“Occasionally, we use Cognism’s B2B email addresses to drive webinar sign-ups. In our latest webinar, a fifth of the attendees stemmed from Cognism-generated emails."
Michael Iannuzzi, Director of Marketing & Sales Development at Drift, about testing LeadIQ vs Cognism.
“We used ZoomInfo and LeadIQ across all of our sales teams. However, finding correct mobile numbers in these databases was like finding a needle in a haystack.”
“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers.”
“Our decision to move from ZoomInfo and LeadIQ to Cognism was an easy one. The platform surpassed all our expectations.”
Cognism focuses on developing a sales intelligence platform that fits your current workflows for sales and marketing.
Cognism invests in developing integrations with best-in-class tools and CRMs, such as Salesforce (two-way), Outreach, HubSpot, Pipedrive, Microsoft Dynamics, Salesloft.
ZoomInfo’s plug-in took approximately 20 seconds to load a lead, and more often than not, the contact details were incorrect. This was a productivity drain. With Cognism, it’s either instant or takes four seconds. The plug-in’s velocity enables quick-fire prospecting allowing our salespeople to get on with what they do best - selling!
Drift
Michael Iannuzzi, Director of Marketing & Sales Development
The Chrome Extension is my go-to as I’m on LinkedIn most days. Once I’ve retrieved the contact information from LinkedIn, the data is synced to HubSpot ready for prospecting. It’s super helpful and makes my everyday life in new business a lot easier.
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