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Cognism is the best choice on the European market. The quality of their data is excellent, their products deliver great results and their whole team, from CS to product, is extremely customer-focused.
22
meeting booked per month
We considered ZoomInfo and Lusha. After trialling all three platforms, Cognism’s US data outperformed the others. I also found the UX/UI of the platform easier to understand. Thirdly, Cognism’s Intent Data partnership with Bombora was the final piece of the jigsaw. All of these collective features ultimately led to our decision to have Cognism as our B2B data vendor of choice.
Our outbound team conducted a blind test: some team members were given Cognism’s data and some data from our existing supplier. Our core evaluation was to measure how many contacts led to a successful connection, but also how many of them resulted in an opportunity. I can confidently say that the number of Cognism contacts that successfully qualified to a revenue generating opportunity and moved through the buying journey was higher. This ultimately convinced the wider business and senior stakeholders to switch to Cognism.
$81k
worth of opportunities in 2 weeks
We did an evaluation and Cognism’s EMEA data was 10x better than ZoomInfo’s. Secondly, Cognism’s highly compliant B2B data saved us a lot of hassle when explaining to prospects where we obtained their contact details from.
60%
of all overall demos booked through Cognism
10%
cold call to demo conversion rate with intent data
