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Demand Generation

EU Expansion: How to Effectively Expand into European Regions

Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively

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Marketing

C-Suite Marketing for Supply Chain & Logistics Solutions

Demand Generation

15 B2B Marketing Trends and Predictions for 2024

Demand Generation

Beyond Awareness: Crafting Memorable B2B Marketing

Sales

Speed to Lead & Diverting Data Decay: Q3 '23 at Cognism

Cold Calling

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales_Resource card

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

examples-of-common-sales-objections-and-responses-seo-resource-card

20 Examples of Common Sales Objections With Responses (2024)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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Sales

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

50% of Outbound Meetings Booked with Cognism Data

Discover how a software development leader uses Cognism’s B2B data to book 50% of meetings and generate €45k of Opportunities. Read the case study now!

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Demand Generation

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

EU Expansion: How to Effectively Expand into European Regions

Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively

15 B2B Marketing Trends and Predictions for 2024

What will happen in B2B marketing in 2024? We asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions.

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Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies

Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

What Are Sales Qualified Leads and How to Find Them?

What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]

Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.

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13 Best Lead Generation Strategies for Financial Advisors

From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads in 2023.

Lead Generation Data: Where to Get It From?

Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.

5 Best B2B Contact Database Providers for Sales and Marketing

The best B2B contact databases are accurate and compliant. Choose your B2B data provider to deliver better marketing campaigns to your target audience.

Intent Based Marketing: Targeting the Right Leads at the Right Time

Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.

How to Plan and Execute the Perfect Marketing Experiment

The best way to see if your marketing idea works is to try it! Read this blog to find out how to plan and execute the perfect marketing experiment.

Customer Adoption: The Process, Benefits and Key Metrics

The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.

The Ultimate Guide to the B2B Buyer’s Journey

Find out everything you need to know about the B2B buyer’s journey – what it is, how it works, and how you can use it to improve sales efficiency.

The Ultimate Marketing Team Structure Explained + Tips

Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.