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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
Sales
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
How to Create an Email Marketing Campaign + 12 Examples
Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Posts by Oscar Frost
Oscar Frost is a Content Marketer at Cognism who turns advanced marketing topics into digestible content.
The Ultimate Demand Gen FAQ List
We get asked a lot of questions about our leading demand generation strategy. So, here they are. Our most frequently asked questions, answered in detail.
The Problem With E-Blasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the eBook: Content Planning After Lead Gen Liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are You Finding B2B Marketing Boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.
A Smooth Introduction to B2B Outbound Sales
We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.
How to Hire MDRs (by People Who’ve Done It)
How do you hire the perfect MDR? Cognism's most experienced sales and marketing staff reveal their secrets. Click to read the blog.
Exceeding Targets From Home: a Guide to Remote Sales Management (2022)
The landscape of sales is changing, and you need to change with it! Cognism's whitepaper will help you become a better remote manager. Click to download.