Alice and Liam discuss how B2B buying behaviour has changed, how marketing teams can best reach self-serve B2B buyers, and how to transition away from sales support/lead gen led marketing.
Fran is joined by Todd Clouser and Obaid Durrani. To unpack their full 'Easy Mode' content framework, and how it's re-shaped Cognism's content strategy.
Canberk Beker is joined by Tim Hughes to unpack Cognism's strategy for a masterclass on how we created our top performing paid social ads, complete with a deep dive of our best creatives.
Gaetano DiNardi is joined by Jamie Skeels and Amy to unpack demand creations and give a sneak peek into Cognism's complete framework for creating demand.
Liam Bartholomew and Gaetano DiNardi break down B2B influencer marketing in 2023, Cognism's full strategy as well as Gaetano's own influencer collaborations with Cognism.
Fran, Jamie and Amy break down Cognism's approach to building ebooks fit for 2023. Covering everything from strategy through to creation, promotion and nurturing.
