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Cold Calling
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
Sales
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
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Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
How to Create an Email Marketing Campaign + 12 Examples
Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Posts by Binal Raval
Binal Raval is a Content Writer at Cognism. She's interested in the rise of demand gen tactics and what this will mean for B2B sales and marketing.
The Ultimate Guide To Working With Internal Champions
The relationship between sellers and internal champions is arguably one of the most important ones in the deal. Find out more in this article.
How to Build and Scale a B2B Marketing Media Engine
What is a B2B marketing media engine? How do you build and scale it? Find out more in this article, with insights from Cognism's marketing leaders.
How to Identify Risky Sales Deals and Improve Pipeline
When it comes to evaluating sales deals, extensive deal inspection is the secret to an efficient sales process. Read this article to find out more.
The Ultimate CISO Cold Calling Script: Book Meetings With CISOs
What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.
Selling To The CIO: The Ultimate CIO Cold Calling Script
If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.
How to Modernise the Sales Funnel
Sales funnels still work in this era of outbound. But the power within the funnel has shifted from sellers to buyers. Find out more in this article.
The Importance of the Qualitative Mindset in Sales
Sellers need to focus on leads that’ll convert in order to build quality pipeline. This requires a mindset shift from quantity to quality. Find out more.